The planned initial capacity was around 400,000 desktop computers per year. The Sriperumbudur plant (50-acre site with a planned five-year investment of about US$ 30 million) was chosen for manufacturing in September 2006. In July 2007, Dell began production at its new manufacturing facility in Chennai (Dell’s third manufacturing location in Asia-Pacific and Japan region and eighth overall). “ The Chennai operation reaffirms the strategic importance of India to Dell, providing significant impetus to our growth plans and prospects here, where we are already among the fastest growing computer systems suppliers.“ – R Anandan, VP & GM, Dell India
Manufacturing – The first Dell ‘Made in India’ desktop
DELL MARKETING STRATEGY PDF SERIES
The strategic importance of India to Dell is evident from the fact that India was one among three locations (the other two being US and UK) where Dell’s Latitude E series and Precision notebooks were launched. After the U.S., Dell India is the second biggest centre with 13,000 employees. Dell started in Bangalore providing customer support to English speaking countries and later also began providing technical support, procurement of financial back office and Knowledge process outsourcing. The company operates its services from four centers based at Bangalore, Hyderabad, Chandigarh and Gurgoan. In 2003, the second contact center was opened at Hyderabad. Business Strategy – Strategic Marketing Dell’s Entry in Indiaĭell International started in India about seven or eight years back by opening a customer contact center at Bangalore in 2001.
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